This course focuses on the changes that are happening in the Agri-input marketing. It also intends to suggest strategies and recommendations that can help in developing an efficient inputs and service delivery system for the farming communities. An efficient delivery system for agricultural inputs and services can play a pivotal role in the agricultural productivity. The study in Rural Marketing on Agricultural Inputs tries to explore the existing marketing distribution network of farm inputs in the country. It also intends to suggest strategies and recommendations that can help in developing an efficient inputs and service delivery system for the farming communities.